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Stephen Conley. Founder & Creative Director


Stephen has headed up the creation of hundreds of brands of all kinds around the world. He loves them all equally as if they were his children. Recently, when walking around Whole Foods, he saw a massive product display for Cocozia, a coconut water drink he named. He stared whimsically at the display, which was a bit strange, but such is life for a "brand guy." 


In addition to running The Slogan Shop, Stephen founded and oversees Gisteo, a pioneer in the explainer video space. Gisteo’s animated videos “get to the gist” of what a brand, product or service all about and the company has created over 1,500 of its engaging, entertaining videos to date.  Depending on his workload and project needs, he uses the team at Gisteo to help with work The Slogan Shop. Or sometimes he just goes it alone. That's how he rolls. 


After many years in the ad agency world, working on some of the best brands in the US, Latin America and Europe, Stephen weaned himself off the cozy corporate teat in 2009 to venture out on his own on several diverse endeavors. The most common question he asks himself now is: "Why didn't I do this earlier?"


Stephen is passionate about the advertising and branding world. He inhales marketing books and blogs more than most people watch Netflix. He taught his love for the business at the Miami Ad School where his students won countless national and international creative awards under his tutelage.


Stephen holds Bachelor of Arts degree in Psychology from the University of Colorado and an MBA from The Thunderbird School of Global Management. He’s fully fluent in Spanish, both spoken and written. He is continually intrigued by the sheer number of people who are tripped up by this spelling of his first name and refer to him as “Steffen.” The good news: no one has a hard time with “Steve.”

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