Our eBook: Sloganology

$3.49

The Anatomy Of Slogans And Hundreds Of Famous Examples From Companies, Places, Politicians & Movies

By Stephen J. Conley, The Slogan Shop, LLC Instant Download: $3.49

Sloganology is a comprehensive compilation of information and analysis on the fascinating world of slogans.

Whether you're studying marketing, attempting to craft a slogan of your own or just curious to understand more about slogans, this promises to be a stimulating, inspirational read.

Table Of Contents

1. Introduction 3

2. Defining Slogans 4

3. The Art & Science Of The Advertising Slogan 5

4. 500+ Famous Company Slogans 26

5. US City Tourism Slogans 45

6. US State Tourism Slogans 52

7. International Tourism Slogans 57

8. Political Slogans (From US Presidential Elections) 60

9. 100 Memorable Movie Slogans/Taglines 65

About The Author 69

References 71

Purchase and download now securely with PayPal here (not necessary to have a PayPal acount to purchase)

Purchase via our PayLoadz storefront by clicking on the logo below

Why Slogans Matter

What Makes Slogans Stick

Good slogans — or taglines, as they are also referred to in the advertising business - are a critical element in brand building. Just take a moment to look at the ones on our welcome page in the "What Inspires Us" section. They all became famous helping give their respective brands a voice in the marketplace. No matter what your business does, your slogan speaks volumes and creates a first impression.

If your name, logo and slogan are all working together as they should, they become an ad in and of themselves. A memorable slogan can be your best and least expensive form of advertising.

This little detail is often overlooked when companies create their brand. A logo is often one of the first things they take care of because a logo is more visual and more noticeable to the average person. Don't get us wrong, an engaging logo is important (we do that too- check here), but a well-crafted tagline has the power to more clearly describe your organization, support your value proposition, and help differentiate you from your competition. A logo gives your brand its look and feel, a slogan gives it a voice.

Other companies that actually do have a slogan fail to capitalize on this branding device. While "Service Is Our Number One Priority!" or "Your Trusted Advisor" may be admirable attributes, they are not at all compelling or differentiating. They simply become noise to the average consumer.

Does your organization currently have a tagline? If so: Is it memorable? Is it original? Does it make a confident statement? Is it easy to say? Does it allow your prospects to recall your name? Does it communicate your brand essence or position? Will it help your company to achieve its mission?

Answering yes to most, or all of these questions is essential to the creation of a winning slogan. It's no small task by any means, but well worth the effort.

Click here if you're ready to get started on creating your own priceless slogan or see below for more information and links.

Branding guru Al Ries discusses four elements that help make memorable slogans.

Useful Links

A collection of interesting articles and helpful resources on slogans.

The Best Advertising Slogans of All Time According to Digg Users

People take their favorite ads seriously--witness the huge response to Inc.com’s list of the “The 10 Best Slogans of All Time,” which popped up on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. This articles outline some of the best nominations of catchy, memorable slogans according to Digg.com users.

http://www.fastcompany.com/articles/2008/09/the-best-advertising-slogans-of-all-time.html

On Slogans

A great overview on the importance of company slogans and what makes a good one. An interesting quote from the article: “A story in USA Today said, ‘Among the slogans for 22 of the nation's biggest marketers, only six were recognized by more than 10 percent of those surveyed.’ There were three slogans that scored almost zero recognition: Circuit City's ‘We're with you,’ Kmart's ‘The stuff of life;’ and Staples' ‘That was easy.’

http://findarticles.com/p/articles/mi_m0HMU/is_1_32/ai_n8704852/

Tag Lines As A Marketing Tool

Marketers in the packaged food business today are missing a critical element in their communications mix: the correct and consistent use of a strong tag line or company slogan. In an industry fighting sensory overload, shrinking mass-market opportunities, and thousands of "me too" products, tag lines are an opportunity to seal your positioning in the consumer's mind. The evidence is strong- you need a powerful slogan for you company.

http://www.adslogans.co.uk/ww/prvwis01.html

Using Business Slogans To Boost Your Brand

An interesting article on the importance of company slogans.

http://www.articlesnatch.com/Article/Business-Slogans---Use-To-Boost-Your-Brand/533350

5 Tips on How to Write a Killer Slogan (with Interactive Examples)

Some great examples of memorable brand slogans and taglines.

http://www.webdesignerdepot.com/2009/09/5-tips-on-how-to-write-a-killer-slogan/

Top 10 slogans of the century

Ad age chimes in on the best slogans of all time.