MIAMI, FL, December 06, 2009 /24-7PressRelease/ -- "A Diamond is Forever." "Where's The Beef?" "The Ultimate Driving Machine." These are just three classic, timeless examples of slogans that have transcended marketing and formed part of our cultural fabric. Most would agree that the impact of a memorable advertising slogan is undeniable. It makes a statement about the product or company's unique offering and, when well done, can be a powerful way to help a brand stand out in a competitive marketplace.
The Slogan Shop, a new Miami-based branding boutique, is on a mission to deliver world-class slogans, or taglines as they're also referred to in the advertising world, at prices even "Mom & Pop's" can afford.
"All too often, small and medium sized businesses invest loads of time and resources into establishing their business operations and infrastructure, but they fall short in their marketing efforts and building a strong brand from the outset," says The Slogan Shop Owner & CEO, Stephen Conley. "And establishing a brand is about more then having a logo, which of course is important. It's about defining how you're going to position yourself, what makes you different from your competitors and expressing this in a creative, sticky way that's going to ultimately impact your bottom line."
Conley, an veteran advertising executive who's worked for prestigious agencies such as Young & Rubicam and JWT both in the US and Europe, launched The Slogan Shop in November of 2009 and says the company is off to a strong start. "We have a number of clients already, just since opening our doors a few weeks ago," said Conley. "We're working with an IT services firm in Portugal, a book author in Turkey, a realtor in Texas, an online editorial in Minnesota and several others. We've found that people are really responding to our fair prices, flat rates and commitment to doing excellent work with quick turnaround times."
In addition to crafting slogans, The Slogan Shop also offers copywriting services, brand naming, logo development and a host of other advertising services, but according to Conley, it all starts with a compelling slogan. "We're really a full service firm, capable of producing entire ad campaigns, but I believe it's critical to first establish your brand's DNA, its blueprint before investing in more comprehensive marketing efforts" commented Conley. "Unlike traditional agencies that will try to put you on an expensive retainer and sell you a whole range of services you may or may not need, we're about creating relationships and building your brand from the group up."
At a time when many companies are facing drastic cutbacks, including reductions in marketing dollars, The Slogan Shop is confident that its services will strike a chord with businesses around the world. "Everyone is looking for quality, award-winning ideas but most can't afford to pay for the expensive overhead and considerable mark ups of traditional agencies right now," claims Conley. "Nothing against the big guys, having worked at a number of major agencies myself, but we'll do work that's as good or better at a fraction of the cost."
About The Slogan Shop
The Slogan Shop is a branding boutique, specializing in slogan/tagline development and a host of advertising creative services. For more information, contact us email@example.com or 1-866-7-SLOGAN.