Our Team

Stephen Conley. Founder & Creative Director

Stephen has diverse branding and advertising experience that spans the US, Latin America, and Spain. He possesses a unique combination of analytic and creative skills- a true “ambidextrous-minded” talent who’s never short on insights or initiative. He has put his strategic thinking and conceptual skills to work across a multitude of categories and a “who’s who” of brands during his ten plus years in the business.

He has worked for the big guys- Y&R (twice) and JWT as well as smaller, multicultural shops such as Bromley communications and Casanova Pendrill. He’s helped pitch and win new business both in the US and abroad, written industry articles and won awards.

This guy is passionate about the advertising world. He inhales marketing books like some people read People magazine. He teaches his love for the business at the Miami Ad School where his students have won numerous national and international creative awards under his tutelage.

And when he's not doing his "day job," he keeps busy with start-up endeavor he founded- a company focused on bringing classic stories to life in an innovative format. Think audiobook meets graphic novel meets video. He produced and directed the company's Edgar Allan Poe DVD which is currently being used in hundred of schools across the country. You can check that out at www.taletube.com.

Stephen holds Bachelor of Arts degree in Psychology from the University of Colorado and an MBA from The Thunderbird School of Global Management. He’s fully fluent in Spanish, both spoken and written.

Kit Oliynyk. Art Director

Originally from the Ukraine, Kit has over a decade of diverse experience as a graphic designer at ad agencies, fashion magazines and newspapers. Although he now lives in Columbia, MD, Kit’s European background is certainly evident in his elegant design work and keen eye for colors.

Kit is never short on ideas and firmly believes in the potential of every project to be extraordinary. He prides himself on his quick turnaround times and exceptional organizational capabilities.

He is passionate about the world of branding and is constantly adding new skills to his creative "arsenal." He’s an expert in Adobe Creative Suite 5 (Photoshop, Illustrator, InDesign, Acrobat Pro, Dreamweaver) and QuarkXPress. He’s also an experienced web designer with advanced HTML, DHTML, CSS and JavaScript knowledge.

Kit is fluent in three languages and has degrees in Fine Arts & Design as well as a Masters in Information Technology and Management .

Simon Gornick. Project Manager/Copywriter

Simon Gornick has been a content consultant and copywriter for well over a decade, delivering great taglines and tantalizing copy to many of the top names in entertainment marketing, and PR, including most of the studios in Hollywood, from Warner Bros, to HBO, Universal and Lionsgate.

Born and bred in London, Simon began his career as a TV Producer at Channel Four, the BBC, and was Parliamentary Correspondent for LWT, a top London ITV Franchise. He's lived in Los Angeles for the past seventeen years and is well aware that Americans don't spell "color" with a "u."

Simon has a reputation for smart, incisive, and accessible copy which makes the most of the greatest toolbox of all - the English Language. He is a guest blogger for E-Consultancy.com, a top Digital Marketing Portal based in the UK, and has written social media handbooks for some of the top digital marketing agencies in the US.

Ignacio Valle. Graphic Designer/Spanish-Language Copywriter

Ignacio's passion for what he does is quite an interesting story. When he was a kid, he felt the urge to fill every single white space around him with ideas….and more ideas. And this insatiable impulse got him in trouble many times, especially the day when he “expressed his creativity” all over the neighbor’s brand new kitchen walls.

To avoid situations like this from continually reoccurring, Ignacio decided to work in advertising. In 1990, he was invited to intern as a copywriter at McCann Erickson Madrid. After working at this agency, he continued fueling his passion iand honing his skills in Spain at agencies such as ETC, Artika, C&C and IVG.

He later crossed the pond and came to the US, where he worked in multicultural advertising (Hispanic, African-American and the general market) for top firms such as Publicis Sanchez &Levitan Miami, Publicis Bromley Miami, Univision Online Miami, GlobalHue Detroit, Y&R Miami and GlobalHue New York.

Ignacio has earned countless industry awards for his dedication, passion and creativity over the years. He’s rare find in the advertising world in that he’s worked as both a copywriter and a graphic designer/art director. The ability to craft beautiful sentences and articulate compelling concepts while having keen design skills has served him well on the way to becoming a well-rounded creative director in the industry.

Ignacio holds a Degree in Advertising from CENP (Spain), a Degree in Business Administration from the Complutense University (Spain), and has studied graphic and web design courses at New York's School of Visual Arts.

Today he lives with his wife in Miami, surrounded by lots of white sheets of paper.

Logan Leabo. Copywriter

Logan is a born artist who has a way with words. The son of an Art Director, he learned to set type and do paste-up before he could walk. As Logan grew, his love of art and design was matched by a passion for writing and storytelling. Naturally, he wound up a filmmaker.

After working in Hollywood for over a decade, he put creative talent to work in the advertising business for a number of agencies, large and small. As a copywriter, he’s still telling stories, but now it’s about making brands “box office” hits in their respective categories.

Logan has a BA in Art History and Classics from Oberlin College (OH) and a MFA in Advertising (copywriting emphasis) from The Academy of Art University of San Francisco. In addition, he studied cinematography and post-production at Columbia College Chicago.

MIAMI, FL, December 06, 2009 /24-7PressRelease/ -- "A Diamond is Forever." "Where's The Beef?" "The Ultimate Driving Machine." These are just three classic, timeless examples of slogans that have transcended marketing and formed part of our cultural fabric. Most would agree that the impact of a memorable advertising slogan is undeniable. It makes a statement about the product or company's unique offering and, when well done, can be a powerful way to help a brand stand out in a competitive marketplace.

The Slogan Shop, a new Miami-based branding boutique, is on a mission to deliver world-class slogans, or taglines as they're also referred to in the advertising world, at prices even "Mom & Pop's" can afford.

"All too often, small and medium sized businesses invest loads of time and resources into establishing their business operations and infrastructure, but they fall short in their marketing efforts and building a strong brand from the outset," says The Slogan Shop Owner & CEO, Stephen Conley. "And establishing a brand is about more then having a logo, which of course is important. It's about defining how you're going to position yourself, what makes you different from your competitors and expressing this in a creative, sticky way that's going to ultimately impact your bottom line."

Conley, an veteran advertising executive who's worked for prestigious agencies such as Young & Rubicam and JWT both in the US and Europe, launched The Slogan Shop in November of 2009 and says the company is off to a strong start. "We have a number of clients already, just since opening our doors a few weeks ago," said Conley. "We're working with an IT services firm in Portugal, a book author in Turkey, a realtor in Texas, an online editorial in Minnesota and several others. We've found that people are really responding to our fair prices, flat rates and commitment to doing excellent work with quick turnaround times."

In addition to crafting slogans, The Slogan Shop also offers copywriting services, brand naming, logo development and a host of other advertising services, but according to Conley, it all starts with a compelling slogan. "We're really a full service firm, capable of producing entire ad campaigns, but I believe it's critical to first establish your brand's DNA, its blueprint before investing in more comprehensive marketing efforts" commented Conley. "Unlike traditional agencies that will try to put you on an expensive retainer and sell you a whole range of services you may or may not need, we're about creating relationships and building your brand from the group up."

At a time when many companies are facing drastic cutbacks, including reductions in marketing dollars, The Slogan Shop is confident that its services will strike a chord with businesses around the world. "Everyone is looking for quality, award-winning ideas but most can't afford to pay for the expensive overhead and considerable mark ups of traditional agencies right now," claims Conley. "Nothing against the big guys, having worked at a number of major agencies myself, but we'll do work that's as good or better at a fraction of the cost."

About The Slogan Shop

The Slogan Shop is a branding boutique, specializing in slogan/tagline development and a host of advertising creative services. For more information, contact us info@thesloganshop.com or 1-866-7-SLOGAN.

Website: http://www.thesloganshop.com

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